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Devil Does Care More Bang, Less Bucks!

Author Name: Pravin Shekar | Format: Paperback | Genre : Business, Investing & Management | Other Details

The Devil lies in the Details.
When the Details are missed, the Devil comes out.
It is the same with your marketing budget.

Spending oodles of money on marketing and branding activities is not the only way for a cash-crunched entrepreneur to win relevant clients. Try Outlier marketing!

Why did you start up? Get into Business? What are you selling? Why do you want to spend money on “branding activities”? Do you have an unlimited marketing budget?

These are questions you must ask yourself, as they all address one word: PURPOSE

Outlier marketing deals with a simple tenet: what you do must get the ROI that you expect. If not, it is a waste of time and money. There’s so much we can do, with what is around and within us.

Devil Does Care provides examples, ideas and a direction for you to do more with less!

Make things happen. Grow the OUTLIER way.

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Pravin Shekar

Pravin Shekar is an Outlier Marketer, raconteur and parallel entrepreneur! He is a disruptor, always exploring newer ways of doing things.

He is the President of the Market Research Society of India, a recipient of American Marketing Association’s “Emerging Marketing Researcher” Award and the Ginny Valentine “Badge of Courage” award for skilling and employing people with disabilities.

Pravin reorients companies towards ROI based growth through outlier marketing and new customer acquisition.


 Re-energize your marketing & sales team.

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